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Hispanics Select Gifts That Embrace Culture - Baby Abuelita

Hispanic Tips - Comprehensive Daily Hispanic & Latino News 11.20.06

"As holiday gift-giving time approaches, Hispanics have numerous options of where they can find and purchase that perfect gift for a loved one. More than ever, gifts that touch cultural and traditional heartstrings will score big this holiday season. Baby Abuelita Productions is ready to meet Hispanic consumers' shopping needs.

The holiday season is a magical time for family gatherings, feasting and displaying love and affection through gifts, whether those relatives are near or far. "Hispanics are often interested in gifts that truly reinforce and elevate their heritage," said Carol Fenster, a psychotherapist and COO of Baby Abuelita Productions. "Although there is undoubtedly an acculturation process for immigrants, the appreciation and reverence for cultural values will never be erased."

The desire for parents and grandparents to pass on traditions is one reason why the Baby Abuelita dolls, that sing traditional Spanish language lullabies, are a favorite gift item this year, as evidenced by the skyrocketing demand for these dolls at nationwide retailers such as Wal-Mart and Toy R Us. "Gifts that foster an appreciation and love of one's culture and people are natural hot sellers this season," added Fenster. Children love to hear and sing traditional Latin American lullabies along with the dolls fashioned in guayaberas and batas de casa.

In the span of one year, Baby Abuelita's success has been fueled beyond the retail aisles. The independently owned business won second place in the Miami Herald Business Plan Challenge and has been featured at the New York Licensing Fair, Cuba Nostalgia in Miami and the Edward James Olmos Latino Book and Family Festival in Houston and Los Angeles. The company has built a bilingual website designed to attract thousands of people searching for lyrics and melodies to remind them of special times with their grandparents.

Analysts predict that online shopping will reach new heights this year. Hispanics have a positive attitude towards online shopping. Evidence of this comes from a Forrester Research (2006) study that found that there are 7.6 million U.S. Hispanic buyers who will each spend an average of $1,200 on items purchased online this year.

"The rise of online purchases as a shopping category gives small businesses such as Baby Abuelita an opportunity to reach larger numbers of consumers and be even more competitive," said Tim Dugan Birrittella, Senior VP of Marketing of Baby Abuelita Productions and Marketing Professor at Florida International University. "Today's consumer appreciates the variety of items available online, plus they enjoy being able to shop without leaving home. Last year, people from throughout the U.S., Canada and as far away as Great Britain and Israel were elated to find our dolls available on BabyAbuelita.com," added Dugan Birrittella. "



 
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