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FOR IMMEDIATE RELEASE
October 20, 2009

BABY ABUELITA SINGING ALONG WITH PROCTER AND GAMBLE FOR NATIONAL PROMOTION
BABY ABUELITA PRODUCTIONS' SINGING ABUELITOS HIT A HIGH NOTE THIS YEAR WITH THE WORLD'S LARGEST MULTINATIONAL CONSUMER GOODS COMPANY

Miami, FL – October 20, 2010 – Baby Abuelita Productions, a South Florida-based manufacturer of Spanish-lullaby singing dolls and animated DVD's that preserve the Hispanic heritage, has partnered with Procter and Gamble for their new grocery promotion targeting Hispanic shoppers across the country. Shoppers that purchase a designated amount of P&G products have the opportunity to mail-in for an Abuelita Rosa and/or Pancho doll.

The grandparent dolls have been a hit in the U.S. and Latin American markets since their launch in South Florida 4 years ago. The positive response from customers both young and old alike, along with support from the nation's largest retailers caught the attention of Procter and Gamble.

"We are always looking for ways to expand the reach and message of these loveable dolls that touch people's hearts and we are excited that Procter and Gamble through their commitment to the Hispanic community has given us the opportunity to do so," said Carol Fenster, CEO of Baby Abuelita. "With the expansion of our content and characters into animated DVD's, we continue to carry out Baby Abuelita's mission to develop learning through entertainment while preserving the Hispanic cultural heritage."

Retailers within Procter & Gamble's Food Channel will have the opportunity to run this promotion anytime between November 23, 2009 and June 30, 2010. Interested shoppers should watch for local circular ads and signage in stores for specific promotion details.

About Baby Abuelita
Conceived by two working mothers – a teacher and a psychotherapist, Baby Abuelita is a South Florida-based maker of singing dolls, children's books and animated DVD's that highlight the role of grandparents and the preservation of traditional Spanish-language lullabies and heritage. Founded in 2005, the company is focused on preserving Hispanic traditions through song for future generations. Baby Abuelita is available nationally at select Walmart, Target, Toys R Us and CVS stores.

About Procter and Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Media Contacts :
Carol Fenster, CEO
305-662-7320
305.401-7676
cfenster@babyabuelita.com
www.babyabuelita.com


 
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