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FOR IMMEDIATE RELEASE
February 12, 2008

International Toy Fair Gets Sneak Peek At Baby Abuelita DVD
60 minute DVD featuring animated Baby Abuelita characters as teachers of Hispanic culture.

MIAMI, FL - Riding on the wave of rapid growth and popularity, Baby Abuelita Productions will be previewing the first in a series of animated DVDs for the Hispanic children's market at the New York City International Toy Fair on February 16 - 21, 2008 in the Jacob Javits Center. The Baby Abuelita Family Fiesta DVD is the most recent installment of award-winning Baby Abuelita products that preserve Hispanic heritage by teaching children traditional songs, dances, folklore and language.

The Baby Abuelita direct-to-home DVD follows Abuelita Rosa, Abuelito Pancho and their grandchildren through three 15 minute episodes designed to teach Hispanic culture through educational, entertaining stories and adventures that include music and dances. Learning concepts such as sharing and helping are included in the curriculum, which was created by an Educational Psychologist.

Each episode contains one traditional Spanish language lullaby and one original song written exclusively for Baby Abuelita's Family Fiesta video series by Grammy Award winning artists Joel Someillan and George Noriega of Jollipop Entertainment.

"With Baby Abuelita distribution growing so rapidly, it became clear very quickly just how great a demand there is for Hispanic-centered products," says Carol Fenster, Baby Abuelita CEO. "It only makes sense for Baby Abuelita Productions to use every current medium we can to teach children about their culture and heritage. We've got dolls and books; DVDs are the next logical step to bring these characters to life. We hope the International Toy Fair will help us reach an even bigger audience."

Since its launch in 2005, Baby Abuelita has more than tripled the size of its national distribution to over 3,000 stores and products are now available at Wal-Mart, Kmart, Target, Toys R Us, and Sam's Club as well as www.babyabuelita.com . Multicultural initiatives at major retailers across the country have highlighted Baby Abuelita products in their holiday promotions, capturing the attention of Dany Garcia Johnson and Dwayne "The Rock" Johnson and leading to Baby Abuelita's strong investment partnership with Garcia Johnson's JDM Partners LLC, and putting them on the fast track to growing brand equity.

The original Baby Abuelita collection featured two dolls: Abuelita Rosa, Abuelito Pancho, warm and cuddly grandparent dolls that sing traditional Spanish language lullabies and nursery rhymes. Within one year, Baby Andrea and Baby Tita as well as an interactive sing-a-long book joined the family of dolls and products. Each 17 inch plush doll sings a different group of songs in a voice reflective of the doll's character and comes in packaging designed to look like a rocking chair. The hardcover Sing Along with Abuelita Rosa Book has five musical buttons that correspond with the songs featured in the book, which appear in both Spanish and English.

Baby Abuelita branding continues in Spring 2008 with the launch of the Baby Mimi doll, a new linen line for infants and children as well as a line of children's bedroom slippers made in the likeness of Abuelita Rosa and Abuelito Pancho.

About Baby Abuelita
Baby Abuelita was founded by two working moms who shared a goal to leverage traditional Spanish-language childhood songs to ensure that Hispanic heritage is preserved, passed along to the next generation and easily accessible for everyone. Visit www.babyabuelita.com for more information.

CONTACT:
  Carol Fenster
  cfenster@babyabuelita.com
  305.662.7320


 
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